SPONSORSHIPS
Introduction
We are excited to present you with a unique sponsorship opportunity for the upcoming Artisan Market in Dar es Salaam. This biannual event, now in its 18th year, is a celebrated platform that brings together East & Southern African artisans and the broader community to promote and support the sale of unique handmade products. To date we have over 150 select artisans at the Market.
Executive Summary
The Artisan Market serves as a vital economic and cultural hub, attracting thousands of attendees including locals, expatriates, and tourists. The market has grown to become Tanzania’s premier handicraft destination, with a reputation that spans across East and Southern Africa. This proposal outlines the benefits and opportunities for your organization to partner with us and support the creative industry while gaining substantial exposure and engagement.
Contributions to the Creative Industry
The Artisan Market significantly contributes to the creative industry by economically empowering local artisans. By providing a venue for them to showcase and sell their goods, the market helps artisans gain invaluable exposure and reach a broader audience, leading to larger profits and business growth. This is crucial for artisans who might otherwise have limited access to such opportunities. For example, this year the Artisan Market partnered with the Graca Machel Trust (South Africa) where select women artisans from the Artisan Market have been selected for full sponsorship for a year for the ‘Women Creating Wealth Program’. The program aims to transform Africa’s economies through meaningful support to women entrepreneurs to enable them to grow and in so doing, uplift their communities and ensure productive exchange and collaboration between women.
In addition to economic benefits, the market emphasizes sustainable human development. It focuses on empowering individuals to develop their skills and live more independent and stable lives. This empowerment benefits the individuals directly involved and stimulates the local economy by supporting small businesses and promoting Tanzanian/African cultural heritage.
Furthermore, the Artisan Market plays a vital role in preserving and promoting Tanzanian & African culture. By showcasing traditional crafts and art forms, the market helps keep these cultural expressions alive and introduces them to a wider audience.
Audience Demographics
The Artisan Market attracts a diverse audience:
- Age Range: Primarily 20-70 years
- Gender: 60% Female, 40% Male
- Income Level: Middle to high-income brackets
- Interests: Art, culture, handmade crafts, sustainable products, and local entrepreneurship
Sponsorship Opportunities
We offer several levels of sponsorship to cater to different business needs and budgets. Each level provides specific benefits designed to maximize your company’s visibility and engagement with our audience.
If you are interested in sponsoring the Artisan Market, please contact us on email: artisanmarket.tz@gmail.com
